PakPair is an online social network for mobile which serves as an instant online match making platform, as well as a social network platform among users. Just as the name implies, PakPair represents local and overseas pakistani people looking for a perfect marriage proposals. Just as there are various types of proposals, based on the number and kind of ingredients added, PakPair can represent the different types of people based on their personalities, character, their potentials and what they bring to the table.
PakPair is designed to be an all-inclusive platform for networking among people based on their location and match preferences. Leveraging on the weaknesses of the existing market players, the mobile app will be a sophisticated system that enables people to find and introduce themselves to potential connections over the Internet, usually with the goal of developing long lasting relationships. This will give customers and potential subscribers on the app a wide range of services.
The company, whose primary goal is to reposition the online match making world through its operations, is offering more features through which people can become more inclined and comfortable while using the service. The company will also receive advertisements from businesses in the food and hospitality sector while also offering other services based within the main business offering. This is poised to make the app more visible to the target people while achieving a wide international user margin based on aggressive marketing strategies and easy-to-navigate app structure.